An active force in service to companies in Occitanie
Launched in 2006, the brand’s objective is to serve as an economic development tool for companies and producers in the Occitanie region. Membership in the Sud de France brand is free and voluntary, thus allowing all members to participate fully in this exceptional regional dynamic, in France as well as on the export market. In addition to actions carried-out at the local and national levels – in major chains as well as in smaller networks – the Sud de France brand has imparted a solid and lasting positioning to wines and regional products on international markets. In Northern and Western Europe, in the United States, Canada or even China, wines and regional products are, little by little, making their way onto store shelves, restaurant menus and consumers’ tables. One has only to look at the exceptional performance of the region’s wines internationally, since the creation of the brand, to see that this is true.
The keys to success? Good products; 24 sets of technical specifications which guarantee quality, know-how and provenance; committed professionals; and the brand’s own dynamic, supported by AD’OCC (the regional economic development agency) and the region’s offices abroad.
The Sud de France brand, under a common banner, includes Occitanie’s viticultural, agricultural and agri-food production. The logo can be found on over 10,000 products from 3,000 different companies.
Supported by the regional umbrella brand Sud de France, the wines of the Languedoc, the Roussillon, a part of South West and Rhone Valley vineyards and the IGP d’Oc have made great strides on export markets. Their exceptional performance is justified by their great price/quality ratio, aided by the dynamism of the Sud de France brand supported by the Occitanie Region and the different regional generic bodies: IVSO, CIVL, CIVR and INTEROc trade councils.