Sud de France

SUD DE FRANCE, THE UMBRELLA BRAND OF WINES FROM THE OCCITANIE – PYRÉNÉES MÉDITERRANÉE RÉGION

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Essence of the brand

Vigne Sud de FranceSimplicity, efficiency and directness characterize all products of the OCCITANIE – Pyrénées Méditerranée region, and especially the wine. A real guarantee of quality, highlighted by expertise and traceability, the Sud de France brand is founded on the identification and promotion of its production.

 

 

 

Objectives

  • Simplify the consumer’s choice when selecting a regional product
  • Promote the attributes associated with our region: conviviality, art de vivre, gastronomy, tradition, quality, sun and sea
  • Promote and ensure a positive increase in visibility of our regional wines at retail locations

 

A first of its kind,

Sud de France, supported by the OCCITANIE – Pyrénées Méditerranée region’s government and wine producing bodies, is an unparalleled force created for a French viticultural region that is promoting its products across 5 continents and is working with over 30 countries.

 

  • 155 press and communication strategies
  • 55 trade show attendances
  • 120 promotional and sales-driven actions implemented by distributors