SUD DE FRANCE, THE UMBRELLA BRAND OF WINES FROM THE OCCITANIE – PYRÉNÉES MÉDITERRANÉE RÉGION
Essence of the brand
Simplicity, efficiency and directness characterize all products of the OCCITANIE – Pyrénées Méditerranée region, and especially the wine. A real guarantee of quality, highlighted by expertise and traceability, the Sud de France brand is founded on the identification and promotion of its production.
- Simplify the consumer’s choice when selecting a regional product
- Promote the attributes associated with our region: conviviality, art de vivre, gastronomy, tradition, quality, sun and sea
- Promote and ensure a positive increase in visibility of our regional wines at retail locations
A first of its kind,
Sud de France, supported by the OCCITANIE – Pyrénées Méditerranée region’s government and wine producing bodies, is an unparalleled force created for a French viticultural region that is promoting its products across 5 continents and is working with over 30 countries.
- 155 press and communication strategies
- 55 trade show attendances
- 120 promotional and sales-driven actions implemented by distributors